Hello! We’re glad you found us.

Equita Financial Network provides a powerful community of support + a turnkey platform for women-led, independently operated, fee-only financial planning firms.

Equita is a Registered Investment Advisor, that allows Member firms to conduct business as a DBA, thereby avoiding the need for Member firms to register either with the State or SEC.

Equita provides a turnkey platform that includes all the necessary resources to run a comprehensive financial planning firm, as well as investment management services.

Equita does not take an equity stake in any Member firm. Member firms maintain their own independent, autonomous brand. You own your client relationships – always.

The Equita platform is intentionally priced so that women business owners can keep more of what they make.

Equita provides a robust and structured community to support collaboration across Members, sharing of best practices, and client solutions + advocacy, education, and succession planning options.

In-person and virtual gatherings support the exchange of information and ideas between like-minded professionals who share freely and support one another.

Having an abundance mentality is an essential element of success when you become a part of the Equita community.

Equita also provides the opportunity to uncover potential partners for emergency continuity planning and/or succession planning purposes.

Member firms are CERTIFIED FINANCIAL PLANNER™ Professionals or will commit to earning the designation.


Equita Financial Network offers a remarkable opportunity for women in the financial advisory world to be a part of the ever-expanding EFN Community!

Membership is open to passionate and forward-thinking fee-only CFP® women in the profession.

You will gain exclusive access to a vibrant community where knowledge and ideas flow freely, fostering a sense of camaraderie and support among like-minded financial advisor professionals.

Join us at the membership level that is right for you!


Community Membership

$39 monthly  – Billed 6 months in advance, no refunds

As a valued Equita Community member, you’ll receive:

  • Access to the robust online members-only Equita Community platform
  • Automatic registration and complimentary attendance to our educational monthly webinar series, “Inspiring Insights,” completely free of cost (normally $39 per webinar for non-members) – this is an invaluable resource for staying ahead in this dynamic industry. Many webinars qualify for CFP® and NAPFA Continuing Education credits.
  • Weekly Virtual Member Meetings and Mastermind Groups, along with a plethora of other exciting network events.

Signature Platform Membership

$1,500 per month charged in advance on a quarterly basis plus Annual Portfolio Management Fee of 20 basis points of AUM* paid quarterly


As a valued Equita Signature Platform member, you’ll receive everything at the Community Membership level, plus:

  • Centralized Firm Technology Hub – Performance reporting, customizable client portal, CRM, and streamlined billing through Advyzon
  • IT Solution – 24/7 Tech Support through Microsoft 365
  • Financial Planning Software –  Subscription through eMoney Advisor
  • Comprehensive Insurance Coverage – E&O, Cyber Liability, and Wire Fraud Coverage with Box Professional Insurance through Markel
  • Ongoing Compliance Support – Includes marketing, blog, and advertising review, all registration documents and requirements through Financial Planners Assistance Corp
  • Client Invoicing – Electronic invoicing through QuickBooks
  • Annual Scholarship for CFP® designation
  • Investment solutions and practice management support – Access through Dimensional Fund Advisors (DFA) and many others.
  • Custodial Relationship through Charles Schwab
  • Collaboration – Community discussion board with document sharing capabilities + ongoing virtual and in-person meetings with a nationwide network of entrepreneurial, financial planning peers and strategic partners through The Equita Member Platform
  • Listed on the Equita Find An Advisor directory
  • Dedicated Portfolio Management Solutions – East Bay Financial Services provides client transition planning, investment solutions, and portfolio management resources, as well as customized investment models.
  • Portfolio Implementation – Advisor Logistics provides account rebalancing oversight and trade execution.
    *AUM is defined as any assets custodied at Schwab.

It’s time to take your business to the next level.

If you are driven, ambitious, and eager to connect with the best in the field, complete our application and embark on a transformative journey as an Equita Community Member or Signature Platform Member today.

Together, let’s redefine success for women in the world of finance!

Interested in joining our thriving Community?

Watch the Equita FN Introductory Web Session replay on demand to find out more about the network:

Seriously, aren’t you impressed?

Privacy Notice

We recognize the importance of protecting our clients’ privacy. We have policies to maintain the confidentiality and security of your nonpublic personal information. The following is designed to help you understand what information we collect from you and how we use that information to serve your account.

Categories of Information We May Collect

In the normal course of business, we may collect the following types of information:

  • Information you provide in the subscription documents and other forms (including name, address, social security number, date of birth, income and other financial-related information); and
  • Data about your transactions with us (such as the types of investments you have made and your account status).

How We Use Your Information That We Collect

Any and all nonpublic personal information that we receive with respect to our clients who are natural persons is not shared with nonaffiliated third parties which are not service providers to us without prior notice to, and consent of, such clients, unless otherwise required by law. In the normal course of business, we may disclose the kinds of nonpublic personal information listed above to nonaffiliated third-party service providers involved in servicing and administering products and services on our behalf. Our service providers include, but are not limited to, our administrator, our auditors and our legal advisor. Additionally, we may disclose such nonpublic personal information as required by law (such as to respond to a subpoena) or to satisfy a request from a regulator and/or to prevent fraud. Without limiting the foregoing, we may disclose nonpublic personal information about you to governmental entities and others in connection with meeting our obligations to prevent money laundering including, without limitation, the disclosure that may be required by the Uniting and Strengthening America Act by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism (USA PATRIOT) Act of 2001 and the regulations promulgated thereunder. In addition, if we choose to dispose of our clients’ nonpublic personal information that we are not legally bound to maintain, we will do so in a manner that reasonably protects such information from unauthorized access. The same privacy policy also applies to former clients who are natural persons.

Confidentiality and Security

We restrict access to nonpublic personal information about our clients to those employees and agents who need to know that information to provide products and services to our clients. We maintain physical, electronic and procedural safeguards to protect our clients’ nonpublic personal information. We respect and value that you have entrusted us with your private financial information, and we will work diligently to maintain that trust. We are committed to preserving that trust by respecting your privacy as provided herein.