UPCOMING WEBINAR: Effective Client Communication in the Digital Age and the Importance of SEO for Financial Advisors

September 25, 2024

As financial advisors, clear and effective communication with clients is crucial not only in face-to-face interactions but also online. In a digital-first world, a strong online presence is essential for connecting with existing clients and engaging new prospects. In this session, digital marketing expert Jonny Swift from Impact Communications will demystify Search Engine Optimization (SEO) and demonstrate its critical role in enhancing your digital communication strategy.

This session will provide financial advisors with actionable insights to optimize their online presence and ensure their content reaches the right audience. Swift will cover best practices for crafting an online presence that not only ranks well on Google but also communicates effectively with clients and reinforces trust and authority.

Learning Objectives:

Develop compelling online content that effectively communicates your financial expertise and services.
Implement keyword optimization to enhance your digital communication and ensure clients find your valuable advice.
Translate SEO terminology into practical strategies to strengthen your online client engagement.

Attendees will take away:

Techniques to use strategic content to improve search rankings and establish online credibility.
Expert perspectives from Jonny Swift’s 14 years of collaboration with financial advisors, focusing on improving client communication via digital channels.
Strategies to increase your online authority, thereby enhancing trust and credibility with both clients and search engines.

Attend this session to refine your digital communication strategy, ensuring you maintain effective, clear, and client-centered communication in the digital landscape.

About Jonny Swift

As Director of Social/Digital Strategy, Jonny Swift specializes in social media consulting, digital media production, and online presence. He uses his Master’s Degree in Data Analytics and Marketing to provide insights and strategies that benefit Impact Communications’ clients. He has presented at the Barron’s Top Women Advisors Summit, the ACP National Conference, NAPFA’s Midwest Regional Workshop, FPA Chapter Meetings, Bob Veres’ Insider’s Forum, the T3 Technology Tools for Today Advisor Conference, and more. He also serves as emcee and digital content director for the annual Advisor Thought Leader Summit. Visit www.ImpactCommunications.org to learn more about The Impact Team.

$0 Equita Members; $39 Non-members

1-hour CFP® and NAPFA CE when attending the live event

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