WEBINAR: Working with the Media: The Power of PR in Your Marketing Plan

August 28, 2024

In this Equita Financial Network Inspiring Insights Webinar, Marie Swift, CEO of Impact Communications, Inc. and Dori Thomas, Relationship Manager, Impact Communications, share practical knowledge necessary for advisors to effectively work with the media, position themself as an authority in personal finance, and create a “halo effect” that is unparalleled by any other traditional marketing tactic.

Watch Replay Here

About Marie Swift

Marie Swift is President and CEO of Impact Communications, a full-service PR and marketing communications firm that works solely within the financial services industry.

A prolific writer, Marie’s articles have been published by Barron’s, MarketWatch, Forbes, WealthManagement.com, NAPFA Advisor, RIA Intel, Financial Planning, Financial Advisor, ThinkAdvisor.com, Morningstar Advisor, Executive Roundtable Journal, and more. She has been quoted in respected publications such as The Wall Street Journal, RIABiz.com, and Investment Advisor magazine.

Marie is in demand as a speaker at conferences for financial services professionals including Dimensional Fund Advisors, AICPA PFP/CIMA Summit, TD Ameritrade LINC, Pershing Insite, Fidelity’s Inside Track, Schwab Regional Advisor Symposiums, the Financial Planning Association, the National Association of Personal Financial Advisors, the Alliance of Comprehensive Planners, InvestmentNews’ Women To Watch, Financial Planning’s Women Advisors Forum, Bob Veres’ Insider’s Forum, Jolt! Marketing Conference, Securities America, United Planners, Transamerica, Cetera, and other independent advisor and broker/dealer conferences.

In 2021 and 2022, Impact Communications earned recognition from WealthManagement.com in their annual “Wealthies” awards competition, and ThinkAdvisor.com named Marie to their Luminaries Class of 2021. She is a member of the Forbes Agency Council, a by-invitation-only consortium of marketing and PR professionals who meet the high standards of the Council program.

Her Swift Chat podcast/video series is at www.MarieSwift.com, and she’s @MarieSwift on Twitter.

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