Understanding the Difference

Equita vs. TAMPs


Equita provides quality resources that allow for the best financial planning, the best portfolio management, and the best coaching and growth for each woman’s autonomous brand.

At Equita, we don’t see ourselves as “Aggregators.”

Many turnkey asset management providers (TAMPs) will provide their clients with the exact same investment portfolios — which is the opposite of what we do at Equita. Instead, we provide our Member Firms with customized, personalized portfolio solutions, which reflect the best-in-class service and guidance that we are proud to give our clients every day.

Our Promises to Each Other

Outside Of Our Investment Solutions, We Make A Set Of Defined Promises To Every Member Firm We Serve And To Each Other


We Are Fiduciaries

All of our Member Firms are required to put their clients’ best interests first, always. As CERTIFIED FINANCIAL PLANNER™ professionals, we have accepted the duty to uphold the highest standards of ethics when providing financial planning services and advice.


We Are Fee-Only

This means we do not sell products under any circumstances. We are paid for the planning and advice we give to our clients and are compensated based on that advice, not based on an investment we sell.


We Are Client-Focused

Our priority is to provide customized, comprehensive financial planning and wealth management services. Our Member Firms have the time to provide the best service possible because the solutions they need to run their business are provided by Equita.


We Are Collaborative

We learn from each other through our members-only Mastermind Group, share resources we’ve curated from decades in the business, and offer a platform for succession planning so that our Member Firms are supported through every stage of their lives.

Value and Fees

Equita Financial Network provides complete transparency regarding fees and resources. We’ve done extensive research on the value of our member platform.  We share the respect and company of like-minded women as well as proven resources that help your firm succeed.


Our fees listed below are based on Assets Under Management:

$20 million to $49.9 million

38% of all client fee revenue (assets under management and retainer revenue)

$50 million to $74.9 million

33% of all client fee revenue (assets under management and retainer

$75 million to $100 million

28% of all client fee revenue (assets under management and retainer revenue)

For firms with assets under $20 million, there is a fixed annual fee of $30,000 plus 20% of all client fee revenue (assets under management and retainer revenue)

Please note that fee revenue excludes revenue received from financial planning activities. Once a breakpoint is reached by a Member firm, all assets at the Member firm will be billed at the new fee.

What Our Clients Say About Us

The Power of the Right Community

The Power of the Right Community By Gretchen Halpin, Beyond AUM It seems that in-person conferences are in full swing, and the end of the

succeed from start to grow

When you first launch a company, you’re siloed: You’re going through this exciting but isolating experience, and your friends and family might not be able to relate or give the advice you need. That’s why it’s so important to have a support group of like-minded professionals. Here are seven resources — including a support network — that you need to successfully run a firm

Privacy Notice

We recognize the importance of protecting our clients’ privacy. We have policies to maintain the confidentiality and security of your nonpublic personal information. The following is designed to help you understand what information we collect from you and how we use that information to serve your account.

Categories of Information We May Collect

In the normal course of business, we may collect the following types of information:

  • Information you provide in the subscription documents and other forms (including name, address, social security number, date of birth, income and other financial-related information); and
  • Data about your transactions with us (such as the types of investments you have made and your account status).

How We Use Your Information That We Collect

Any and all nonpublic personal information that we receive with respect to our clients who are natural persons is not shared with nonaffiliated third parties which are not service providers to us without prior notice to, and consent of, such clients, unless otherwise required by law. In the normal course of business, we may disclose the kinds of nonpublic personal information listed above to nonaffiliated third-party service providers involved in servicing and administering products and services on our behalf. Our service providers include, but are not limited to, our administrator, our auditors and our legal advisor. Additionally, we may disclose such nonpublic personal information as required by law (such as to respond to a subpoena) or to satisfy a request from a regulator and/or to prevent fraud. Without limiting the foregoing, we may disclose nonpublic personal information about you to governmental entities and others in connection with meeting our obligations to prevent money laundering including, without limitation, the disclosure that may be required by the Uniting and Strengthening America Act by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism (USA PATRIOT) Act of 2001 and the regulations promulgated thereunder. In addition, if we choose to dispose of our clients’ nonpublic personal information that we are not legally bound to maintain, we will do so in a manner that reasonably protects such information from unauthorized access. The same privacy policy also applies to former clients who are natural persons.

Confidentiality and Security

We restrict access to nonpublic personal information about our clients to those employees and agents who need to know that information to provide products and services to our clients. We maintain physical, electronic and procedural safeguards to protect our clients’ nonpublic personal information. We respect and value that you have entrusted us with your private financial information, and we will work diligently to maintain that trust. We are committed to preserving that trust by respecting your privacy as provided herein.